Despite his really crappy re-elect numbers from earlier this year, the conventional wisdom has been that Erik Paulsen’s heavily favored to hold his congressional seat in Minnesota’s Third Congressional District. He’s got boatloads more dough than his Democratic opponent, to the point where he can run TV ads at will while Meffert must content himself with internet ads.
So why is he running as if he’s thirty points behind?
First of all, he keeps attacking Jim Meffert by name. A foundational rule of political advertising is that you don’t mention your opponent unless he’s gaining on you, or is ahead of you; if you’re as far ahead of Meffert as you’re thought to be, you pretend the guy doesn’t exist and concentrate on doing nice fluffy ads to burnish your favorable ratings numbers. Yet almost all of Paulsen’s have had Jim Meffert’s name in them, usually as the focus of unbelievably heated attacks.
Speaking of those attacks: They’re unbelievably bad ones, too. “Bad” as in inaccurate, wrong, and so stupid as to be laughable. It takes a lot to tick off WCCO’s Pat Kessler sufficiently to make him openly mock you on air, yet Paulsen’s infamous “Meffert’s gonna get ya granny” ad succeeded in doing just that (h/t Tild at Open Salon):
Paulsen Ad: “Jim Meffert, don’t cut my Medicare!”
Kessler: “Yeah, and don’t touch my rocket ship to Pluto either! That’s how far-out false the claims of this ad are.”
It’s not just Kessler that thinks Paulsen’s ads are a a big bunch of stink-eye. His ads essentially fail MPR’s Poligraph test, whereas Meffert’s internet ads do much better, and even Hubbard-owned KSTP, notorious for being the Republican station in town well before FOX News arrived, gave Paulsen’s Medicare-scare ad a “D” in their “Truth Test”.
But now, he may just have topped himself. In his latest ad, he cites a January 12, 2010 article from from Joe Bodell of the Minnesota Progressive Project — except, as Mr. Bodell points out, Paulsen, erm, misrepresents the contents of that article, having his ad claim that the January MPP piece states that Meffert, who backs cap-and-trade, is for an “energy tax” when in fact the words “energy tax”, or anything like them, are not to be found therein:
“Even if one accepts that Paulsen and his GOP leadership generally call the cap-and-trade proposal an “energy tax”, the citation is still completely false because those words never once appeared on MPP, let alone on the date cited by the attack ad.”
Bodell’s investigating the logistics of a cease-and-desist order against Paulsen. In any event, this may be one ad that Paulsen regrets running, as it looks like his history of bullshit artistry is about to catch up with him.