Mercury Rising 鳯女

Politics, life, and other things that matter

The New Media Reality

Posted by Phoenix Woman on September 19, 2009

Emptywheel points out that the Obama administration is acknowledging the power of Latino voters in a way that is really ticking off the people at FOX News: Instead of appearing on FOX News Sunday, he’s appearing on Univision’s Al Punto program.

Of course, as Emptywheel mentions, the Usual Republican Suspects (especially the Southern ones) are screeching in protest over this. But simple demographics outweighs all of their racially-tinged hissy kabuki:

As such, it seems to me, it ought to focus some attention on Al Punto’s role in the Sunday line-up. And, as it turns out, the White House can justify blowing off Fox for Univision not just to reach out to Latinos rather than white racists. According to Univision’s corporate communications, Al Punto (531,000) does better than FNS (417,000) in the all-important 18-49 demographic (and has done so for the last 10 months), and it often beats CBS’ Face the Nation in that demo as well.

It’s not just on Sunday mornings that Univision is making FOX sweat, either. In this article on Univision’s new president Cesar Conde, it’s stated that Univision came in second — just after FOX — during prime time in the television ratings for July among U.S. among the very desirable 18 to 34-year-old demographic.

2 Responses to “The New Media Reality”

  1. Charles II said

    Arr! So FOX is f–xed, eh, me beauty? Caught with their demographic drawers around their ankles.

    Well, may they enjoy deep sleep at the bottom of the sea, the bilge rats!

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